Group Presentation.

Luva Logo

I was in charge of creating the logo for the Luva. When we looked at the original logo, I noticed that the way that Luva was spelled had an accent dots above the "U" making the oo sound. I really liked this feature because it made the spelling stand out. In sticking with the theme of "The Love Glove" I presented the idea that we should have the logo be multiple colors in a "hombre" style of a top color fading into a different color at the bottom. This style looks best when using two colors that complement and contrast to catch the eye. My inspiration for this color idea came from when I was in High School and the Austin Powers craze was in full swing. I looked at the way the text was used and many other 60's style lettering and found that not only was the colors used to make the text stand out but the fount was of a wave or collaborative style. I used my name and designed a wave pattern then implemented the colors of lime green at the top that faded down to a royal blue at the bottom. For the text to have a unique style, I wanted to incorporate the shape of the product. The U was the best choice because the accent dots at the top could be used to look like the arm cuffs of the glove. thus making the logo as a true representative of the product.

Now on to the colors of the logo. The group liked the ideas of blending colors. Many of are meeting evolved around the colors that we would use both on the website itself and the logo. The logo we wanted to have cold colors to contrast between the warm colors of the webpage. Are thought was that the cold colors would spark the mind of the potential customers of when the glove would be used. The original color choice was White, Silver, and Blue. These colors change well since it would start with a white and move through the Hugh into Silver and transition into an arctic blue. After looking at how those colors might blend we decided on a sunset colors instead, to stick to the "Love" oriented colors of a sunset.

Wile working on the film with John the grope decided that using the "U" design was not as romantic as the way the advertising would be used. Some members put forth the idea of using a heat design with geometric lines. This giving a diamond look to the heart (building on the romantic touch). The group still utilized the color skeem of the sunset and a redesign was produced to what the logo is now.

Film contribution

    
After my co group member John put forth the idea of using are film studies to use and shoot a commercial for the product, I leaped at the chance to help out. John and I wanted to use Christmas lights to are advantage of staging a cold winter night were in the Luva may be used. The lights at the main street park was a perfect idea. John and I went to the park together one night to scout out the location and see what the park would offer the project. We found that it was a gold mine of beautiful imagery. We were both surprised to find that the fountain and other water works were still running and the pond area gave a great reflection of the light from the surrounding trees. We decided that no dialog from the characters would be best. In are minds we pictured a jeweler commercial style. Since there would be no script to follow we wanted to record are ideas of how the scene would be set. I took out a couple peaces of paper and a pencil and drew some quick sketches of the ideas that we wanted to capture. These story boards served as are script when filming began.

John did an amazing job directing. and I was more than happy to take up one of the rolls as producer. John and I both asked are lighting for film class if any of them would be interested in helping us with this project. To are great benefit many of are fellow classmates were happy to come and help with equipment and shooting of this great short film.